Search Engine Optimisation Program

Search Engine Optimisation Program Structure

The program below is and integral part of DPC website design delivery, however there our other design factors that are important to successful search engine optimisation. These factore lie in the architecture of the website, therefore we work closly with development companies to ensure that the coding of a website dose not penalise the search engine optimisation efforts deliverd in our program.

1. Keyword research : this involves identifying the keywords that you are intending to use to represent your online proposition, identifying those used by your competitors as well as analysing which keyword phrases have actual traffic on them. This means that you are placing your business proposition into  guaranteed traffic streams.
2. Keyword density : this deals with the number of times a keyword phrase is used, too many can result in spamming and have a site thrown out of the search engine index and too little may mean that the search engine has not ranked a site high enough to get onto the top three pages which can result in the website not being seen by the target audience.
3. Meta Data : This involves the off the page search engine optimisation requirements and deals with elements such as the Page Title, Description Meta Tag, Keywords tag, alt text and anchor text all of which needs to be worded correctly to maximise the a website opportunity when a search engine crawles the website for indexing. We will construct all of this information for integration into the website design.
4. Page Copywriting : We will copywrite your page content using the keyword phrases in the right way without loosing your key selling messages. This process also involves the writing of the anchor text for outbound/inbound links and navigation strings.
5. Link Popularity : The Internet is constructed of millions of websites many of which are related through the use of links either outbound or inbound. Construction and management of these links is extremely important as they have a direct impact on the websites’ page rank value. We will identify the inbound links of your main competitors conduct and analysis to determin there value and relevancy, we will add to this other potential sources of relevant links that would help boost the websites page rank value. This will enable the business to develop a strategic approach to link acquisition which it turn will provide a sustainable ranking within the top search engines.
6. Page Rank Value : Google is the biggest search engine in the world being responsible for 48% of all online search engine traffic. At Google’s core is the “Page Rank Algorithm” designed by Larry Page one of the co-founders of Google. We will explain the importance of PRV and how to improve it and maintain the improvements
7. Search Engine Submission : We offer both Automated Submission to over 5,000 search engines and directories and Hand Submission to the most import search engines; as new pages are added to a website, search engines need to be made aware of them. Submissions is one of the methods used to achieve this  we will also make full use of the robot generator tag and the robot.txt file of the websites.

the answer is yes check out or Search Engine Optimisation results page